Senior Product Designer

WORKSTREAMS (GERMANY)

Conduct regular UX research and user testing, and make the user onboarding, and in-app experience more personalized and user-friendly.

Current contract

Product Designer

INVISION AG (GERMANY)

Responsible for bridging the gap between product management and engineering, applying UX lean principles and methods, conducting user interviews with end-users, and prototyping.

Improving the design function, improve processes, methods, tools, and the overall user experience.

2021 (5 months contract)

UX Designer

SHERPA EXPERIENCE DESIGN STUDIO

Responsible for creating the information architecture, content design, UX writing, competitor analysis, concept development, user stories & user flows. Currently crafting user experience for high profile clients; an international LCC airlines, an international flight association in Canada, call center intranet of an insurance co. in South Africa, and an e-commerce company.

2019-2021

UX Designer

GRI CREATIVE AGENCY

Facilitated UX strategy workshops; conducted card sorting & tree tests, and created user personas, journey maps, wireframes for high-profile clients in banking, FMCG, and steel production.

2019

Designer/Founder

MasterPlan Design Agency

Facilitated strategy workshops to define companies’ customer profiles, to articulate the company itself, and to define specific business goals to target. Revealed customer pain points, created user personas and stories, value propositions for each segment or archetypes. Defined companies’ core values, culture, voice & personality, differentiating factors, positioning & the product/service’s emotional benefits and impact on customers.

2016-2019

UX Researcher

Dwarf Planet Digital Agency

Managed user research and involved in competitor analysis, ideation, prototyping, user tasks & testing of the product: Bundle News Application. Managed digital advertising campaigns of the app globally. Also prepared & managed Google Analytics, SEM & social media campaigns that are supportive of and consistent with brand strategy for Discovery Channel & Animal Planet.

2013-2015

Skills

Design

UX • UI • Wireframing • User Flows Information Architecture • Atomic Design • Typography • Branding • Editorial

Tools

Sketch • Figma • XD • Invision • Adobe Illustrator • Photoshop • InDesign • After Effects• Protopie • Miro • Jira • Teamwork

User research

User Personas • Journey Mapping • Empathy Map • User Interviews • A/B Testing • Google Analytics • Hotjar

Publications

Please see “Publications” page.